• OTT & Multiscreen • Web Seminar Series ’14 & ’15
• This post links to all presentations from our 2014 & 2015 Web Seminar series. Enjoy!
1 • Setting the Stage for Over the Top Video Services
• This presentation sets the ground work for the terminology surrounding OTT & Multiscreen services, and sets the stage for future presentations that will explore the digital video landscape and corporate portfolio of Visual Unity Global.
2 • Origins of Over the Top Video Services
• To better understand where we are going, it helps to know where we came from. This presentation investigates when OTT video services began to emerge, and the market landscape that made it happen. We also look at how different regions around the world will be implementing OTT, based on their infrastructure capabilities, and where they reside in the OTT adoption curve.
3 • The Future of Over the Top Video Services
• This presentation discusses how OTT continues to evolve. This is presented in the context of how technology and consumer behavior is shaping OTT, such as content discovery services, and social networking. We conclude by presenting a vision of where OTT could potentially take digital video, into the future.
4 • Corporate Services Overview
• In this presentation we provide an overview of Visual Unity Global and our service portfolio. This year our marketing department stepped-up its game yet again, and completely redesigned our corporate presentation for 2014, to better communicate our stellar capabilities of the vuMedia™ platform, and adjacent services.
5-7 • Return On Investment for Video Streaming
- 5 • Defining ROI & TCO for Video Streaming
- 6 • Getting Your ROI from Video Streaming
- 7 • An ROI Case Study for Video Streaming
• ?Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.
8-12 • Entertainment Streaming
- 8 • Entertainment Streaming Challenges
- 9 • Entertainment Streaming Opportunities
- 10 • Entertainment Streaming Behaviors
- 11 • Entertainment Streaming Strategies
- 12 • Entertainment Streaming Q&A
• Building a new Video Streaming service starts by understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS).
• Tags
2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming
