• Setting the Stage for Over the Top Video Services
• This is the first presentation from a series of seminars we recorded throughout 2014.
• This presentation sets the ground work for the terminology surrounding OTT & Multiscreen services, and sets the stage for future presentations that will explore the digital video landscape and corporate portfolio of Visual Unity Global.
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• This interview by arranged by Cole Castellarin and recorded at the Visual Unity Global office in Prague, on the 6th of May 2014.
• As part of the course, Managing Small to Medium Sized Enterprises (SMEs) in Turbulent Times, students were asked to conduct an interview with a local start-up company. The objective of the assignment was to gain an in-depth understanding of how these companies operate and grow within the business environment. Students were encouraged to seek out the obstacles and challenges that start-ups face, relative to their large multinational competitors. Also to determine which sort of advantages that can leveraged, to compete with established firms into the future. Conducting an in-person interview with the management team of a start-up allowed the students to obtain first hand, practical knowledge on the topic of start-up companies – specifically within the hi-tech industry.
• Vysoká škola ekonomická, Prague (VŠE)
• The University of Economics, Prague (VŠE) is currently the largest public university of economics in the Czech Republic. VŠE offers its students the ability to learn in many different fields, having six different faculties including: Finance and Accounting, International Relations, Business Administration, Informatics and Statistics, and Economics. VŠE offers not only a Bachelor’s programs, but also Master’s and Doctoral programs. Through the schools accreditation with the European Credit Transfer and Accumulation System (ECTS), VŠE has been able to establish a strong international presence, partnering with over 200 other schools across the globe, and sending over 700 students on exchange programs on an annual basis.
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This interview with Gabriel Dusil, Chief Marketing and Corporate Strategy Officer at Visual Unity, was produced by the Czech Sales Academy, to educate students on sales and marketing best practices. This is one in a series of interviews with different senior executives across the Czech Republic, focusing on their experiences in the field of sales and marketing, after leaving the education system and entering the workforce. These sessions help to educate students in what to expect when working in these departments, as told from different sales and marketing perspectives.
About Gabriel Dusil
Gabriel Dusil is currently the Chief Marketing & Corporate Strategy Officer at Visual Unity, with a mandate to advance the company’s portfolio into next generation solutions and expand the company’s global presence. Before joining Visual Unity, Gabriel was the VP of Sales & Marketing at Cognitive Security, and Director of Alliances at SecureWorks, responsible for partners in Europe, Middle East, and Africa (EMEA). Previously,
Gabriel worked at VeriSign & Motorola in a combination of senior marketing & sales roles. Gabriel obtained a degree in Engineering Physics from McMaster University, in Canada and has advanced knowledge in Online Video Solutions, Cloud Computing, Security as a Service (SaaS), Identity & Access Management (IAM), and Managed Security Services (MSS).
Visual Unity is a global provider of video and digital media solutions, enabling our clients to deliver premium quality video content. Our clients can measure, analyze and optimize their libraries over time and achieve optimal business success. Our vuMedia™ platform inspires clients to deploy their assets across multiple devices, screens, and media formats. Visual Unity helps clients manage, deliver and monetize their digital content.
Extract from the Academy’s web site: “The “sales school system” was established in order to enable access to a high-quality specialized education for our students without having to pay the school fees during their studies. The whole concept is primarily aimed at the inhabitants of poorer regions of our country. This way the system allows us to choose the quality students who are motivated in the area of personal development and they are also keen to study… …Another important target is the English language education. Learning of English language is divided into two parts – the first, more intensive one, is comprised of the standard classes and the second one is realized during the weekends’ activities… …The students have a unique opportunity to practice English language in various everyday situations which they solve outside the classrooms.”
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With twenty years of experience delivering and watching presentations, I have learned a lot, with regards to what works and what doesn’t. Presentation training that I have experienced often focused only on content, and making sure the presenter learns to say the right things. But good presentations are about passion, empathy, emotions, and respect. Good presenters tell an engaging story, regardless of what is projected behind them. It’s about the delivery. In a world that is bombarded by PowerPoint, slide presentations are sometimes frowned upon. But that’s like saying there are too many books in the world. It’s not about presenting slides, or how good the animations look. PowerPoint is just a book and the letters it contains. It’s what’s inside that book that makes it special. It’s all about the story, and how it is delivered. If Content is still King, then Story is the Kingdom.
Effective negotiation skills are essential to many corporate disciplines including sales, marketing, legal, technical roles. But this also plays into interpersonal relationships such as marriage, parenting and personnel management. Preparation is essential to a successful negotiation, even as far as identifying if or when it is necessary to negotiate. Amicable negotiations seek a win-win scenario – a solution that is acceptable to both parties. But not all negotiations are fair – It is important to identify whether the other party is pursuing a win:lose or win:win outcome, so that appropriate tactics can be taken. This presentation explores some basic skills, techniques, and planning methodologies for a successful negotiation.
