Visual Unity • Discovering the New Digital Video Ecosystem at NAB’14

14.Apr.5 - NAB '14, Las Vegas (Video, pro presenter, v4.7).mp4_snapshot_04.48_[2014.04.22_11.18.11]

• Differentiate & Engage with vuMedia™ OTT

• This is our second video created by Visual Unity Global, for NAB’14.  Our marketing strategy was to communicate the strong end-to-end capabilities of our vuMedia™ OTT platform.  The video was produced in collaboration with Striker Pictures – an amazing young start-up, based out of the Czech Republic.  In just four short weeks we developed the messaging strategy, storyboard, narrative, and final animation. Striker Pictures delivered an amazing and beautiful product within a very aggressive timescale! Thanks again, guys 🙂

Also, great job to our marketing team in putting this together, and for our stellar exhibition presence.  We even managed to exceeded our marketing goals by 96%!

We hope you enjoy it.

You can also found our first video posted here:

• Narration

  • Intro • As an Over-the-top solution provider, Visual Unity offers a complete, end-to-end OTT platform which manages your multimedia assets in a three tier modular architecture – from creation through to displaying video in the best quality possible – at each and every subscriber.
  • 1 • Create • No matter where your content comes from, Visual Unity is able to help reach new audiences, and enable new revenue streams. With over 15 years in Digital Video and over two decades of experience in Broadcast Services.
  • 2 • Contribute • Different content needs to be processed differently to ensure it is managed effectively. Be it live broadcasts or video on demand, Visual Unity understands the important roles that metadata and transcoding play in video management.
  • 3 • Manage • Once content is within the vuMedia platform, video can be packaged in as many ways necessary, to suit your strategy. Not only can you select where content will be available around the globe, but you can also package your assets to meet the varying needs of your international subscribers. Our dashboard enables you to see how successful your library is being monetizing. At a glance you can see what works and what doesn’t.
  • 4 • Deliver • Our proprietary content delivery network, provides the security, quality, and reliability to service subscribers across the globe. Visual Unity also partners with third party CDN providers when requested by our clients.
  • 5 • Consume: In order to engage subscriber’s in today’s digital society, a compelling user interface and user experience is vital to deploying a successful OTT service. Device detection along with fully customizable players and social integration give subscribers the ability to enjoy content to its fullest.
  • End • Visual Unity offers a true one-stop-shop for OTT and Multiscreen solutions. Our end-to-end workflow – from creation to consumption – is your critical success path to your OTT and multiscreen vision.

• Delivering the Future of Entertainment to Subscribers

I also wanted to take this opportunity to showcase some of the excellent desk top publishing skills out of our marketing department.  Below you will find our invitation and follow-up emails from NAB’14, this year.

NAB '14, Las Vegas (Invitation, v1.7)

NAB ’14, Las Vegas (Invitation, v1.7)

NAB '14, Las Vegas (thank you email, v1.7)

NAB ’14, Las Vegas (thank you email, v1.7)

About Visual Unity Global

Logo - Visual Unity

Visual Unity Global is a global provider of video and digital media solutions, enabling our clients to deliver premium quality video content over the internet. Our clients can measure, analyze and optimize their libraries over time and achieve optimal business success. Our platform capabilities inspire our clients to deploy their assets across multiple devices, screens, and media formats. Visual Unity helps clients manage, deliver and monetize their digital content.

Visual Unity is a Multiscreen Solution Provider, bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide – from HD outside Broadcast (OB) vehicles and major playout facilities to live internet streaming and Video on Demand services. Visual Unity’s award-winning vuMedia™ platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment. vuMedia™ is a highly scalable and a modular architecture, delivering a cutting-edge live viewing experience on the web or any mobile or connected device – all of which can be deployed into existing workflows and business processes.

For further information, please visit: www.visualunity.com, or contact us at: info@visualunity.com

Introducing Striker Pictures

Striker PicturesLogo - striker Pictures is a VFX and image production studio. Our mission is to create original imagery that is capable of entirely captivating its audience. From storyboard to the final polished frame, we offer an innovative and creative environment for our clients, accommodating a variety of production and execution methods. With a team comprising of 3D artists, producers and directors, we aim to create remarkable visuals for the entertainment, advertising, and enterprise industries.

Visual Unity • Showcases Their End-to-end OTT platform at NAB’14

14.Apr.5 - NAB '14, Las Vegas (Video, pro presenter, v4.7).mp4_snapshot_04.48_[2014.04.22_11.18.11]

Below please find one of our videos we presented at NAB’14 this year.  Our approach was to take the top seven pressing questions of our target audience, and provide a few touch points in how Visual Unity Global addresses these challenges. I am proud of our marketing department for the stellar preparation of these materials, and our overall presence at NAB’14.

We hope you also find this informative.

Press Release

Las Vegas, NV, USA:  Leading OTT platform and multiscreen solution provider, Visual Unity Global will showcase the latest versions of its award-winning vuMedia™ and vuMobile™ platforms at NAB 2014 (South Upper Hall, Stand SU5514).

Winner of the ConnectedWorld.TV award in 2012, and ConnectedWorld.TV bronze in 2013, for the Best Use of Online Video by a Non-Broadcaster, Visual Unity’s vuMedia™ is an end-to-end OTT platform that allows broadcasters and content owners to control how their brand and assets are managed, delivered and monetized in the multiscreen environment. Highly scalable and modular, vuMedia™ delivers a cutting-edge live viewing experience on the web or any mobile or connected device. vuMedia™ also enables comprehensive Video on Demand services, social network integration and secures the distribution of content – all of which can be deployed into existing workflows and business processes.

The vuMobile™ is a cloud-based mobile web publishing and mobile marketing platform. With vuMobile™ clients can to build their own mCommerce (mobile commerce) store presence within 5 minutes. Through a modern responsive design, clients are able to categorize different types of products (for example consumer electronics or e-products) and choose from more than 40 payment systems. vuMobile™ incorporates capabilities that are designed to rapidly mobilize businesses and empower partners and resellers.

The latest improvements to vuMediaand vuMobile™ included a more streamlined user experience, enhanced payment and advertising capabilities, additional content monetization options, improved statistics, and much more.

Visual Unity will also be showcasing their new vuDiscovery™ service. This option is a robust recommendation engine integrated within vuMedia™, helping content owners and distributors to enhance their revenue streams through search & discovery.  This modern recommendation engine combines viewing and purchasing habits, demographics, a collaborative engine, and other metrics, to provide suggestions that fuel viewing into the long tail.

“Visual Unity’s unique blend of broadcast and online video skills, coupled with proven experience in web and mobile delivery, is a crucial advantage to providing robust end-to-end digital video solutions,” says Tomas Petru, CEO of Visual Unity. “Visual Unity streamlines the integration of new multiscreen workflows into existing linear processes so that content can be efficiently delivered over the Internet or to any combination of mobile, tablets, laptops, or Smart TVs.”

Gabriel Dusil, Chief Marketing and Corporate Strategy Officer, adds:  “vuMedia™ and vuMobile™ opens doors to a wide range of companies that have been waiting for an ideal cloud based service to monetize their past, present, and future content. Monetizing content is not just about selling content, it’s about building a business, awareness, and communication strategy around your brand.  Furthermore, vuDiscovery™ further increases the average revenue per user [ARPU], since subscribers that stay longer within an OTT application, will inevitably spend more money”.

About Visual Unity Global

Visual Unity Global is a global provider of video and digital media solutions, enabling our clients to deliver premium quality video content over the internet. Our clients can measure, analyze and optimize their libraries over time and achieve optimal business success. Our platform capabilities inspire our clients to deploy their assets across multiple devices, screens, and media formats. Visual Unity helps clients manage, deliver and monetize their digital content.

Visual Unity is a Multiscreen Solution Provider, bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide – from HD outside Broadcast (OB) vehicles and major playout facilities to live internet streaming and Video on Demand services. Visual Unity’s award-winning vuMedia™ platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment. vuMedia™ is a highly scalable and a modular architecture, delivering a cutting-edge live viewing experience on the web or any mobile or connected device – all of which can be deployed into existing workflows and business processes.

Visual Unity is based in Prague, London, Munich, Nairobi and Los Angeles.

For further information, please visit www.visualunity.com, info@visualunity.com