OTT & Multiscreen • Digital Video • 1-12 • Complete Series

In this post please find links to the entire OTT & Multiscreen Digital Video Series.  If you click on the thumbnail, then it will open the PDF article (for subsequent download). If you click on the link below the thumbnail it will be redirect you to the original web article.

I. Consumption is Personal

  • Broadcast providers had a relatively difficult task in understanding their audience, in the days of linear television. In the absence of the internet, adjusting to subscriber behavior was slow, in comparison to the real-time nature of internet video. Today online video providers have the ability to experience a one-to-one conversation with their audience. Viewing habits of consumers will continue to rapidly change in the next ten years. This will require accompanying changes in advertising expenditure. In the global nature of internet video, these online services will need to optimize accordingly to capitalize on these market opportunities.

Portfolio - OTT & Multiscreen (I. Consumption Is Personal, v2.4, thumbnail)

https://dusil.com/2013/02/28/consumption-is-personal/

 

II. Granularity of Choice

  • The evolution from traditional TV viewing to online video has been swift. This has significantly disrupted disc sales such as DVD and Blu-Ray, as well as cable and satellite TV subscriptions. With the newfound ability to consume content anytime, anywhere, and on any device, consumers are re-evaluating their spending patterns. In this paper we will discuss these changes in buying behavior, and identify the turning-point when all this started to accelerate.

Portfolio - OTT & Multiscreen (II. Granularity of Choice, v2.5, thumbnail)

https://dusil.com/2013/04/01/granularity-of-choice/

 

III. Benchmarking the H.265 Video Experience

  • Transcoding large video libraries are a time consuming and expensive process. Maintaining consistency in video quality helps to ensure that storage costs and bandwidth is used efficiently. It is also important for video administrators to understand the types of devices receiving the video, so that subscribers are getting the most optimal viewing experience. This paper discusses the differences in quality in popular video codecs, including the recently ratified H.265 specification.

Portfolio - OTT & Multiscreen (III. Benchmarking the H.265 Video Experience, v2.4, thumbnail)

https://dusil.com/2013/04/22/benchmarking-the-video-experience/

 

IV. Search & Discovery Is a Journey, not a Destination

  • Television subscribers have come a long way from the days of channel hopping. The arduous days of struggling to find something useful to watch is now securely behind us. As consumers look to the future, the ability to search for related interests and discover new interests is now established as common practice. This paper discusses the challenges that search and discovery engines face in refining their services, in order to serve a truly global audience.

Portfolio - OTT & Multiscreen (IV. Search & Discovery is a Journey, v2.3, thumbnail)

https://dusil.com/2013/05/13/Search-and-Discovery-Is-a-Journey-not-a-Destination/

 

V. Multiscreen Solutions for the Digital Generation

  • Broadcast, as a whole, is becoming less about big powerful hardware and more about software and services. As these players move to online video services, subscribers will benefit from the breadth of content they will provide to subscribers. As the world’s video content moves online, solution providers will contribute to the success of internet video deployments. Support for future technologies such as 4K video, advancements in behavioral analytics, and the accompanying processing and networking demands will follow. Migration to a multiscreen world requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. This paper explores the challenges that solution providers will face in assisting curators of content to address their subscriber’s needs and changing market demands.

Portfolio - OTT & Multiscreen (V. Multiscreen Solutions for the Digital Generation, v2.4, thumbnail)

https://dusil.com/2013/06/24/multiscreen-solutions-for-the-digital-generation/

 

VI. Building a Case for 4K, Ultra High Definition Video

  • Ultra High Definition technology (UHD), or 4K is the latest focus in the ecosystem of video consumption. For most consumers this technology is considered far from consumer reach, if at all necessary. In fact, 4K is right around the corner, and will creep into the mind-share of consumer wish-lists by the end of this decade. From movies filmed in 4K, to archive titles scanned in UHD, there is a library of content just waiting to be released. Furthermore, today’s infrastructure is converging to meet the demands of 4K, including internet bandwidth speeds, processing power, connectivity standards, and screen resolutions. This paper explores the next generation in video consumption and how 4K will stimulate the entertainment industry.

Portfolio - OTT & Multiscreen (VI. Building a Case for 4K, Ultra High Definition Video, v2.4, thumbnail)

https://dusil.com/2013/07/15/building-a-case-for-4K-ultra-high-definition-video/

 

VII. Are You Ready For Social TV?

  • Social TV brings viewers to content via effective brand management and social networking. Users recommend content as they consume it – Consumers actively follow what others are watching – Trends drive viewers to subject matters of related interests. Integration of Facebook, Twitter, Tumblr and other social networks become a natural part of the program creation and engagement of the viewing community. Social networks create an environment where broadcasters have unlimited power to work with niche groups without geographic limits. The only limitations are those dictated by content owners and their associated content rights, and corporate culture preventing broadcasters from evolving to a New Media world.

Portfolio - OTT & Multiscreen (VII. Are You Ready For Social TV, v4.7, thumbnail)

https://dusil.com/2013/08/12/are-you-ready-for-social-tv/

 

VIII.-X. Turning Piratez into Consumers, I, II,  III, IV, & V

  • Content Protection is a risk-to-cost balance. At the moment, the cost or piracy is low, the risk is low, and the enforcement is not ubiquitous. There is no silver bullet to solving piracy, but steps can be taken to reduce their levels to something more acceptable. It is untrue that everyone who pirated would refuse to buy a product legally. It is equally untrue that every pirated copy represented a lost sale at full download price. If the risk is too high, and the cost is low enough, then less people would pirate content. This paper explores how piracy has evolved over the past few decades, and discusses the issues around copyright infringement in the entertainment industry, and proposed steps to convert Piratez into consumers.

Portfolio - OTT & Multiscreen (VIII. Turning Piratez into Consumers, I, v1.9, thumbnail)

https://dusil.com/2013/10/25/turning-piratez-into-consumers-i/

Portfolio - OTT & Multiscreen (IX. Turning Piratez into Consumers, II, v2.0, thumbnail)

https://dusil.com/2014/07/15/turning-piratez-into-consumers-ii/

Portfolio - OTT & Multiscreen (X. Turning Piratez into Consumers, III, v1.6, thumbnail)

https://dusil.com/2015/05/12/turning-piratez-into-consumers-iii/

Portfolio - OTT & Multiscreen (XI. Turning Piratez into Consumers, IV, v1.6, thumbnail)

https://dusil.com/2015/05/26/turning-piratez-into-consumers-iv/

Portfolio - OTT & Multiscreen (XII. Turning Piratez into Consumers, V, v2.1, thumbnail)

https://dusil.com/2015/09/22/turning-piratez-into-consumers-v/

 

OTT & Multiscreen • Entertainment Challenges in Today’s Digital Society • 1-7 • Complete Series

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (title)

In this post you get access to all seven white papers from this Q&A series on Entertainment Challenges in Today’s Digital Society. You also get one-click access to each original post. Enjoy!

• Synopsis

•  Understanding the entertainment market from ten thousand meters helps industry executives make strategic decisions. This leads to tactical initiatives that drive innovation, new services, and revenue growth. This Q&A series takes a top level view of today’s digital landscape and helps decision makers navigate through the latest technologies and trends in digital video. Gabriel Dusil, Chief Marketing & Corporate Strategy Officer from Visual Unity, discusses the ongoing developments in Over the Top (OTT) services, how these platforms are helping to shape today’s digital society, and addresses the evolving changes in consumer behavior. Topics include 2nd Screen, 4K Ultra High Definition video, H.265 HEVC, global challenges surrounding content distribution, and the future of OTT.

• Entertainment Challenges in Today’s Digital Society – Q&A Series

1. Is 2nd Screen a threat to broadcasters? What are the challenges for OTT moving forward?

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part i, thumbnail)

 

2. How will 4K be adopted by consumers?

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part ii, thumbnail)

 

3. Is there a future for 4K video in broadcast?

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part iii, thumbnail)

 

4. How is OTT evolving, and what’s in store for subscribers?

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part iv, thumbnail)

 

5. How is digital video affecting global communications?

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part v, thumbnail)

 

6. Transcoding Challenges with H.265 HEVC & 4K UHD.

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part vi, thumbnail)

7. What are some improvements that OTT can offer to Online Entertainment Services?

13.Nov.20 - Entertainment Challenges in Today’s Digital Society (part vii, thumbnail)

• Tags

• 2nd Screen, 4K, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Entertainment, Gabriel Dusil, H.264, H.265, HEVC, Internet Video, Linear Broadcast, Linear TV, Multi screen, Multiscreen, New Media, Online Video, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search Discovery, second screen, Smart TV, Social TV, TV Everywhere, Television, UHD, Ultra HD, Ultra High Definition, Video Streaming, Visual Unity Global

OTT & Multiscreen • Web Seminar • 7 • An ROI Case Study for Video Streaming

14.May.27 - Visual Unity Global (training, title)

• An ROI Case Study for Video Streaming

• Welcome to our seventh web seminar from our ’14 series.  This presentation is also the third part of our “Getting your ROI from Video Streaming series” web seminar, that we held at the end of July 2014.

• ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation”: www.dusil.com

• ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets.  Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

• Video Presentation

• 8 minutes 18 seconds

• Download the Native PowerPoint Slides

14.Jul.31 – Visual Unity Global (training, #7, ROI Case Study for Video Streaming).pptx

• View the PDF version on slideshare.net

• Tags

ŸFear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO

OTT & Multiscreen • Web Seminar • 6 • Getting Your ROI from Video Streaming

14.May.27 - Visual Unity Global (training, title)

• Getting Your ROI from Video Streaming

• Welcome to the sixth web seminar from our ’14 series.  This presentation is the second of three, of our “Getting your ROI from Video Streaming series” web seminar, held at the end of July 2014.

• ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation”: www.dusil.com

• ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets.  Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

• Video Presentation

• 14 minutes 15 seconds

• Download the Native PowerPoint Slides

14.Jul.31 – Visual Unity Global (training, #6, Getting Your ROI from Video Streaming).pptx

• View the PDF version on slideshare.net

• Tags

ŸFear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO

OTT & Multiscreen • Web Seminar • 5 • Defining ROI & TCO for Video Streaming

14.May.27 - Visual Unity Global (training, title)

• Defining ROI & TCO for Video Streaming

• We are proud to present to you our fifth web seminar from our ’14 series.   This edition to the series is the first of three presentations from our “Getting your ROI from Video Streaming series” web seminar, held at the end of July 2014.

• ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation”: www.dusil.com

• ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets.  Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

• Video Presentation

• 16 minutes 14 seconds

• Download the Native PowerPoint Slides

14.Jul.31 – Visual Unity Global (training, #5, Defining ROI for Video Streaming).pptx

• View the PDF version on slideshare.net

• Tags

ŸFear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO

OTT & Multiscreen • Web Seminar • 4 • Corporate Services Overview ’14

14.May.27 - Visual Unity Global (training, title)

• Corporate Services Overview

• Here is the forth presentation from our ’14 seminar series.

• In this presentation we provide an overview of Visual Unity Global and our service portfolio. This year our marketing department stepped-up its game yet again, and completely redesigned our corporate presentation for 2014, to better communicate our stellar capabilities of the vuMedia™ platform, and adjacent services.

• Video Presentation

• 13 minutes 44 seconds

• Download the Original PowerPoint Slides

Management – Gabriel Dusil (training, #4, Corporate Overview ’14, v6.6).pptx

• View the PDF version on slideshare.net

• Tags

2nd Screen, Broadcast, BroadcastLinear, Connected TV, Digital Video, Dusil, dusil.com, Gabriel Dusil, Granularity of Choice, Linear Broadcast, Linear Television, Linear TV, linear tv + market, linear tv consumption vs ott, linear tv definition, linear tv rights, linear tv transmission rights, linear tv wiki, MSSMulti-screen, Multiscreen, Multiscreen System Integrator, Online Video Platform, OTT, Over the Top Content, OVP, OVPRecommendation, Search + Discovery, Smart TV, Social TV, TV Anywhere, TV Everywhere, Visual Unity, Visual Unity Global, vuClient, vuContent, vuEasy, vuIngest, vuMedia, vuMobile, vuMultiscreen, vuProtect, vuStats

OTT & Multiscreen • Web Seminar • 3 • The Future of Over the Top Video Services

14.May.27 - Visual Unity Global (training, title)

• The Future of Over the Top Video Services

• This presentation discusses how OTT continues to evolve.  This is presented in the context of how technology and consumer behavior is shaping OTT,  such as content discovery services, and social networking.  We conclude by presenting a vision of where OTT could potentially take digital video, into the future.

• Video Presentation

• 12 minutes 24 seconds

• Download the Original PowerPoint Slides

Management – Gabriel Dusil (training, #3, The Future of OTT, v3.9}.pptx

• View the PDF version on slideshare.net

• Tags

2nd Screen, Broadcast, BroadcastLinear, Connected TV, Digital Video, Dusil, dusil.com, Gabriel Dusil, Granularity of Choice, Linear Broadcast, Linear Television, Linear TV, linear tv + market, linear tv consumption vs ott, linear tv definition, linear tv rights, linear tv transmission rights, linear tv wiki, MSSMulti-screen, Multiscreen, Multiscreen System Integrator, Online Video Platform, OTT, Over the Top Content, OVP, OVPRecommendation, Search + Discovery, Smart TV, Social TV, TV Anywhere, TV Everywhere, Visual Unity, Visual Unity Global, vuClient, vuContent, vuEasy, vuIngest, vuMedia, vuMobile, vuMultiscreen, vuProtect, vuStats

OTT & Multiscreen • Web Seminar • 2 • Origins of Over the Top Video Services

14.May.27 - Visual Unity Global (training, title)

• Origins of Over the Top Video Services

• This is the second presentation from our 2014 seminar series.

• To better understand where we are going, it helps to know where we came from.  This presentation investigates when OTT video services began to emerge, and the market landscape that made it happen.  We also look at how different regions around the world will be implementing OTT, based on their infrastructure capabilities, and where they reside in the OTT adoption curve.

• Video Presentation

• 22 minutes 10 seconds

• Download the Original PowerPoint Slides

Management – Gabriel Dusil (training, #2, Origins of Over the Top Video Services).pptx

• View the PDF version on slideshare.net

• Tags

2nd Screen, Broadcast, BroadcastLinear, Connected TV, Digital Video, Dusil, dusil.com, Gabriel Dusil, Granularity of Choice, Linear Broadcast, Linear Television, Linear TV, linear tv + market, linear tv consumption vs ott, linear tv definition, linear tv rights, linear tv transmission rights, linear tv wiki, MSSMulti-screen, Multiscreen, Multiscreen System Integrator, Online Video Platform, OTT, Over the Top Content, OVP, OVPRecommendation, Search + Discovery, Smart TV, Social TV, TV Anywhere, TV Everywhere, Visual Unity, Visual Unity Global, vuClient, vuContent, vuEasy, vuIngest, vuMedia, vuMobile, vuMultiscreen, vuProtect, vuStats