Tag: dusil.com

Motion Graphics • 5 • Logo Reveal • Natural Landscaping Group

https://youtu.be/ier3dJcj0nw&autoplay=1&loop=1&showinfo=0

Here’s an exciting pair of videos we created for the Natural Landscaping Group. The intro and outro were both created in Cinema 4D and will serve as bookmarks to various promotional videos in their website and social media activities.

https://youtu.be/DH3jmEcEzRI&autoplay=1&loop=1&showinfo=0

Promotional Video Production

We went with a metallic 3D look, revealing the logo as it emerges from a reflective floor. We also used a camera pan to partially circle, giving the video a nice cinematic effect. This transitions seamlessly to their 2D logo and fades to taglines, “Inspire Passion” and “Get Inspired”. In the outro we display their website “NaturalLandscapingGroup.com“, with slight spacing so it’s easier to read. The music adds an upbeat and motivational feel as they transition to and from the corporate videos.

Contact us Today

  • Would you like to take your corporate image to a new level, using motion graphics?
  • How about a Vine video to bring some wow factor to your branding?
  • Or maybe a captivating introduction for your company’s Facebook, LinkedIn, or YouTube channel?

If you’re interested in creating your own company promotional video, contact us today for a quote: g@eurostartups.tech.

Additional Projects

Here are quick links to some of our other videos and motion graphics projects:

Motion Graphics • 4 • Company Promo • DusilDesign.com

This is a new company promotional video we created for dusildesign.com. Several images and videos were submitted as visuals, including landscape designs, photos, and on-site videos. Throughout the production process we agreed on the messages and taglines that highlight the unique expertise of Alica Dusil’s residential landscape design company.

https://youtu.be/_LX4cvzKmQ4&autoplay=1&loop=1&showinfo=0

Promotional Video Production

In this project we decided to use traditional building materials as the backdrop: concrete, wood, and bricks. We animated the floral design elements to bring an artistic feel and represented the artistic creativity of the Alica”s company. Rain and droplets were were added to bring a garden and earthy feel, as the images are dropped into frame. This video highlights the beauty of professional landscape design and its creative artistry of form and function.

Contact us Today

  • Interested in your own company promo video to spice up your website?
  • Need an exciting video that can loop continuously at an exhibition, conference, or speaking event?
  • Want to catch the attention of new clients with jaw dropping video effects, while staying within your budget?

If you’re interested in creating your own company promotional video, contact us today for a quote: g@eurostartups.tech.

Additional Projects

Here are quick links to some of our other videos and motion graphics projects:

Motion Graphics • 3 • Logo Reveal • Outdoor Lifestyle Magazine

https://youtu.be/y04CMR2FSaA&autoplay=1&loop=1&showinfo=0

We’re proud to present our latest logo reveal for Canada’s Outdoor Lifestyle & Design Magazine, Outdoor Lifestyle.

https://youtu.be/9U1jJG_Wxgc&autoplay=1&loop=1&showinfo=0

Promotional Video Production

We worked on the video design with the President of Natural Landscape Inc., Dave Maciulis C.L.D., and agreed on the overall look and feel. Dave wanted both an intro and outro, to bookend their video production initiatives. After receiving the Outdoor Lifestyle logo in Adobe Illustrator (.ai format), we separated the individual elements so they could extruded and animated separately. The logo fly-in establishes a dramatic effect as it settles into frame. We then fade to the company’s tagline and web address. The background music adds a sense of grace to the overall composition.

Contact us Today

  • Do you want to showcase your company in a way that your audience has never experienced before?
  • Do you want to achieve Hollywood quality to your videos within a corporate budget?
  • Do you want your marketing content to be extraordinary beside your competitors?

If you’re interested in creating your own company promotional video, contact us today for a quote: g@eurostartups.tech.

Additional Projects

Here are quick links to some of our other videos and motion graphics projects:

Motion Graphics • 2 • Logo Reveal • DusilDesign.com

https://youtu.be/UILQEmtVxhg&autoplay=1&loop=1&showinfo=0

This is our latest company promo project, prepared for dusildesign.com. In this project we created a looping video by animating the different elements of the Dusil Design logo. Throughout the year it will be used in exhibitions, on the company’s website, and on promotional materials emailed to clients. Future videos will also contain this logo segment as an outro.

https://youtu.be/fpkopKeGv18&autoplay=1&loop=1&showinfo=0

Promotional Video Production

A vector version of the logo was not available when we began production, so the logo was recreated from scratch in Adobe After Effects. We managed to source the original font which helped maintain a high quality, since it avoided converting the bit-mapped text to a vector image. With all elements created – ring, disc, leaf, text and underline – we proceeded with the layout, animation, lighting, and timing. A 3D theme and metallic look for the ring created a suitable dramatic effect. Much of the production effort was spent experimenting with different ideas and seeing if it looked good after it was rendered. We delivered the draft to the owner Alica Dusil, and after receiving her feedback we had two more iterations before reaching this final product. We hope you like it.

Contact us Today

  • Do you want to tell a story, but are tired of using PowerPoint?
  • Do you want your presentations to be breathtaking and impressive?
  • Do you want an impressive video for your audience to showcase your capabilities?

If you’re interested in creating your own company promotional video, contact us today for a quote: g@eurostartups.tech.

Additional Projects

Here are quick links to some of our other videos and motion graphics projects:

Motion Graphics • 1 • Logo Reveal • Niagara Belco

After six months of focusing on my private blog, gabrieldusil.com, we finally have exciting and new content for Generation Digital Video fans, here at dusil.com.

https://youtu.be/m18aBYO-wXs&autoplay=1&loop=1&showinfo=0

This is our first post in a series of motion graphics projects we’ve been working on since the middle of 2015. This first one is a logo reveal video created for our client in Hamilton, Ontario, Canada. We worked with the general manager, Derek Moorse, to create the conceptual outline, collaborating over Skype to design the look and feel of the promo. His elevator production company’s home page can be found at niagarabelco.com.

“Gabriel Dusil did an absolutely amazing job creating our logo reveal video. He captured how we wanted to look and feel. He asked a few intelligent questions when we first started the discussion, then before I thought he’d even be starting the work he was sending me drafts for review. I had no negative feedback, very impressive and a notch above our current marketing, and still he polished it up and improved it. Its a powerful tool, motion graphics. A must have for this day and age marketing. Thanks Gabriel, awesome work.”

• Derek Moorse, General Manager, Niagara Belco

Promotional Video Production

The concept behind this video encompassed a traditional elevator theme, with a clean and elegant approach. We obtained Niagara Belco’s logo in vector format (adobe illustrator .ai), then separated it into individual elements so that we could animate them individually. Leave a comment below if you like the final product.

Contact us Today

  • Do you want your logo animated in an impressive video?
  • Are you interested in promoting your company with new and exciting visual content?
  • Would you like to attract new clients using a new and dynamic approach to marketing?

If you’re interested in creating your own company promotional video, contact us today for a quote: g@eurostartups.tech.

OTT & Multiscreen • Digital Video • 1-12 • Complete Series

In this post please find links to the entire OTT & Multiscreen Digital Video Series.  If you click on the thumbnail, then it will open the PDF article (for subsequent download). If you click on the link below the thumbnail it will be redirect you to the original web article.

I. Consumption is Personal

  • Broadcast providers had a relatively difficult task in understanding their audience, in the days of linear television. In the absence of the internet, adjusting to subscriber behavior was slow, in comparison to the real-time nature of internet video. Today online video providers have the ability to experience a one-to-one conversation with their audience. Viewing habits of consumers will continue to rapidly change in the next ten years. This will require accompanying changes in advertising expenditure. In the global nature of internet video, these online services will need to optimize accordingly to capitalize on these market opportunities.

Portfolio - OTT & Multiscreen (I. Consumption Is Personal, v2.4, thumbnail)

https://mykoddi.com/dusilcom/2013/02/28/consumption-is-personal/

 

II. Granularity of Choice

  • The evolution from traditional TV viewing to online video has been swift. This has significantly disrupted disc sales such as DVD and Blu-Ray, as well as cable and satellite TV subscriptions. With the newfound ability to consume content anytime, anywhere, and on any device, consumers are re-evaluating their spending patterns. In this paper we will discuss these changes in buying behavior, and identify the turning-point when all this started to accelerate.

Portfolio - OTT & Multiscreen (II. Granularity of Choice, v2.5, thumbnail)

https://mykoddi.com/dusilcom/2013/04/01/granularity-of-choice/

 

III. Benchmarking the H.265 Video Experience

  • Transcoding large video libraries are a time consuming and expensive process. Maintaining consistency in video quality helps to ensure that storage costs and bandwidth is used efficiently. It is also important for video administrators to understand the types of devices receiving the video, so that subscribers are getting the most optimal viewing experience. This paper discusses the differences in quality in popular video codecs, including the recently ratified H.265 specification.

Portfolio - OTT & Multiscreen (III. Benchmarking the H.265 Video Experience, v2.4, thumbnail)

https://mykoddi.com/dusilcom/2013/04/22/benchmarking-the-video-experience/

 

IV. Search & Discovery Is a Journey, not a Destination

  • Television subscribers have come a long way from the days of channel hopping. The arduous days of struggling to find something useful to watch is now securely behind us. As consumers look to the future, the ability to search for related interests and discover new interests is now established as common practice. This paper discusses the challenges that search and discovery engines face in refining their services, in order to serve a truly global audience.

Portfolio - OTT & Multiscreen (IV. Search & Discovery is a Journey, v2.3, thumbnail)

https://mykoddi.com/dusilcom/2013/05/13/Search-and-Discovery-Is-a-Journey-not-a-Destination/

 

V. Multiscreen Solutions for the Digital Generation

  • Broadcast, as a whole, is becoming less about big powerful hardware and more about software and services. As these players move to online video services, subscribers will benefit from the breadth of content they will provide to subscribers. As the world’s video content moves online, solution providers will contribute to the success of internet video deployments. Support for future technologies such as 4K video, advancements in behavioral analytics, and the accompanying processing and networking demands will follow. Migration to a multiscreen world requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. This paper explores the challenges that solution providers will face in assisting curators of content to address their subscriber’s needs and changing market demands.

Portfolio - OTT & Multiscreen (V. Multiscreen Solutions for the Digital Generation, v2.4, thumbnail)

https://mykoddi.com/dusilcom/2013/06/24/multiscreen-solutions-for-the-digital-generation/

 

VI. Building a Case for 4K, Ultra High Definition Video

  • Ultra High Definition technology (UHD), or 4K is the latest focus in the ecosystem of video consumption. For most consumers this technology is considered far from consumer reach, if at all necessary. In fact, 4K is right around the corner, and will creep into the mind-share of consumer wish-lists by the end of this decade. From movies filmed in 4K, to archive titles scanned in UHD, there is a library of content just waiting to be released. Furthermore, today’s infrastructure is converging to meet the demands of 4K, including internet bandwidth speeds, processing power, connectivity standards, and screen resolutions. This paper explores the next generation in video consumption and how 4K will stimulate the entertainment industry.

Portfolio - OTT & Multiscreen (VI. Building a Case for 4K, Ultra High Definition Video, v2.4, thumbnail)

https://mykoddi.com/dusilcom/2013/07/15/building-a-case-for-4K-ultra-high-definition-video/

 

VII. Are You Ready For Social TV?

  • Social TV brings viewers to content via effective brand management and social networking. Users recommend content as they consume it – Consumers actively follow what others are watching – Trends drive viewers to subject matters of related interests. Integration of Facebook, Twitter, Tumblr and other social networks become a natural part of the program creation and engagement of the viewing community. Social networks create an environment where broadcasters have unlimited power to work with niche groups without geographic limits. The only limitations are those dictated by content owners and their associated content rights, and corporate culture preventing broadcasters from evolving to a New Media world.

Portfolio - OTT & Multiscreen (VII. Are You Ready For Social TV, v4.7, thumbnail)

https://mykoddi.com/dusilcom/2013/08/12/are-you-ready-for-social-tv/

 

VIII.-X. Turning Piratez into Consumers, I, II,  III, IV, & V

  • Content Protection is a risk-to-cost balance. At the moment, the cost or piracy is low, the risk is low, and the enforcement is not ubiquitous. There is no silver bullet to solving piracy, but steps can be taken to reduce their levels to something more acceptable. It is untrue that everyone who pirated would refuse to buy a product legally. It is equally untrue that every pirated copy represented a lost sale at full download price. If the risk is too high, and the cost is low enough, then less people would pirate content. This paper explores how piracy has evolved over the past few decades, and discusses the issues around copyright infringement in the entertainment industry, and proposed steps to convert Piratez into consumers.

Portfolio - OTT & Multiscreen (VIII. Turning Piratez into Consumers, I, v1.9, thumbnail)

https://mykoddi.com/dusilcom/2013/10/25/turning-piratez-into-consumers-i/

Portfolio - OTT & Multiscreen (IX. Turning Piratez into Consumers, II, v2.0, thumbnail)

https://mykoddi.com/dusilcom/2014/07/15/turning-piratez-into-consumers-ii/

Portfolio - OTT & Multiscreen (X. Turning Piratez into Consumers, III, v1.6, thumbnail)

https://mykoddi.com/dusilcom/2015/05/12/turning-piratez-into-consumers-iii/

Portfolio - OTT & Multiscreen (XI. Turning Piratez into Consumers, IV, v1.6, thumbnail)

https://mykoddi.com/dusilcom/2015/05/26/turning-piratez-into-consumers-iv/

Portfolio - OTT & Multiscreen (XII. Turning Piratez into Consumers, V, v2.1, thumbnail)

https://mykoddi.com/dusilcom/2015/09/22/turning-piratez-into-consumers-v/

 

OTT & Multiscreen • Digital Video Series • 12 • Turning Piratez into Consumers, V

Portfolio - OTT & Multiscreen (XII. Turning Piratez into Consumers, V, title, web)

A Subscriber’s Wish List

After sixty-plus years of healthy growth in the entertainment industry the internet has significantly disrupted this ecosystem. Broadcasters struggle to find their role in the digital generation as they continue to play catch up to rapidly changing user behavior. Even the film industry finally stopped manufacturing film cameras[i] in 2011. A notable victory for digital video. Regardless, the proliferation of video streaming over the past decade is still in relative infancy.

Modernizing the distribution of entertainment is still needed in order to reduce problems such as internet piracy. This has been extensively discussed in the first parts of the “Turning Piratez into Consumers” series: Part 1[ii], Part 2[iii], Part 3[iv], and Part 4[v]. This final paper in the five part series is an open letter to the industry on how to improve digital entertainment’s playground. It’s a subscriber wish-list outlining high level functionality that addresses the evolving needs of today’s consumer. Here we go:

Figure i - A Subscriber’s Wish List for Digital Entertainment

Figure i – A Subscriber’s Wish List for Digital Entertainment

Portability (Anytime, Anywhere, on Any Device)

Multiscreen accessibility is an industry goal, but it’s far from ubiquitous. The ability to access content is often discussed in the context of anytime, anywhere and on any device. Even though the industry continues to move in this direction there are glaring disconnects.

Consumers today are severely restricted in their ability to watch content on all of their devices. Apple has their own walled garden. There are several competing gardens, mostly represented by broadcasters – and none of them are connected. Google at least tries to promote a more open approach. Content portability should be about shifting from a content-centric entertainment culture to a consumer-centric one. Television adopted that vision, but internet entertainment seems to have taken one step backward.

UltraViolet’s Digital locker[vi] is a move in the right direction with support for multiple devices, operating systems, and allowing family members to share in the rights to purchased movies. The ability to purchase a title once and then play it on any device is still hindered by the content owners that wrap their arms around their assets, scowling at potential attackers. The digital world continues to be a new frontier where Hollywood is not completely comfortable[vii].

Figure ii - Multiscreen Portability, Cinema to Multiscreen

Figure ii – Multiscreen Portability, Cinema to Multiscreen

(Platinum) Accessibility

An actively debated approach is to significantly shorten release windows for movies. Entertainment libraries are often segmented by premium verses long-tail content. Retailers and Internet streaming providers should evolve their business models to offer a third category of “platinum content”. To better illustrate, the value proposition is based on segmenting the target audience:

  • Retailers would release a “platinum” Blu-Ray version to be sold at the same time as the theatrical movie. This would be a special 4K version (with the necessary digital rights protection developed specifically for 4K Blu-Rays). Shortly after the theatrical release the standard Blu-Ray disc would be available, including all bonus footage like behind the scenes, and deleted scenes.
  • OTT providers would offer standard Video on Demand (VoD) users the option to watch the 1080p movie immediately after the standard Blu-Ray release. “Platinum” subscribers, on the other hand, would have the option to watch the 4K version of the movie during the theatrical run. These subscribers could either pay a higher monthly subscription (SVoD) for the privilege of accessing 4K titles, or it could be translation based (TVoD).

Consumers open their wallets based on these clearly defined behaviors. Each target audience has unique wants and needs that does not cannibalize the other viewing choices:

  • Home theater enthusiasts want the satisfaction of ownership and the excitement of unwrapping their newly purchased Blu-Ray,
  • Internet subscribers are motivated by the flexibility of instant access from the comfort of their living room, computer screen, mobile or tablet, and
  • Movie-goers want a night out on the town. They want an immersive experience on a large thirty foot silver screen, with 22.2 THX sound, and a bucket of popcorn.
Figure iii – Collapsing the Release Window for Movie Titles

Figure iii – Collapsing the Release Window for Movie Titles

(International) Availability

There is little consistency in the release windows for movies after appearing in theaters. Delays are typically long for Blu-Ray and longer for Internet streaming services. And that’s just for US domestic markets where the most expensive movies originates. For some international markets the delay is much longer, or in some cases non-existent. This delay fuels an internet piracy market that has an insatiable appetite for entertainment and has little patience for delayed releases in their local city.

Hollywood often use a trickle-method approach to exposing international audiences is their movies. The mantra “Think global, act local”[viii] is poorly adopted by the entertainment industry, and applies to only a few blockbuster releases. Lack of content availability internationally has been identified as a key contributor to piracy[ix]. Consumers should be deciding how they wish to enjoy their entertainment, not content owners.

A programmatic[x] and synchronized global launch means that subtitles, dubbing services, and marketing can’t be an afterthought. In-scene advertising or product placements that accommodate international brands require planning at the pre-production stage.

There are early signs that OTT services – domestically and internationally – give consumers what they want, at a price point that is acceptable. A study by Ericsson (Figure iv) shows that services such as Netflix have resulted in a persistent reduction in P2P downloads in America. When comparing these figures to an earlier study in Spain, it’s clear that P2P downloading dominates in markets where an OTT service is absent. According to Ericsson, “those who turn to digital piracy do so because on-demand content is simply not available through legal sources”[xi]. A similar survey by Ericsson in the Nordics reported that, “over half the people who previously downloaded music illegally no longer do so after they [were] given access to a streaming service”. The borderless spirit of the internet needs to apply to entertainment as well.

Figure iv - Real Time Entertainment Usage, USA vs. Spain

Figure iv – Real Time Entertainment Usage, USA vs. Spain

(Technology) Longevity

There are three types of consumers today: those that want to own, those that want to rent, and those that want to license. In the ownership camp users should have the ability to pay for entertainment in the same way as software. When a better version is available – a 1080p version, 4K, or even 8K in the future – then just an “upgrade” cost should apply. In addition, ownership should be active through the title’s useful life. The frustration of buying the same movie over and over again should be relegated to the history books.

The future is cloud storage. We live in an age where millions of copies of movies and songs exist on individual hard drives, discs, or servers. It’s a waste of space. Today’s digital society has evolved to where cloud storage only needs a single instance of a movie to be accessible by millions of subscribers. A ‘title master’ paradigm needed for entertainment, where one ‘file’ containing all versions of a movie (eg. theatrical release, director’s cut, extended versions needed to meet various censorship requirements). This title master would accommodate all language tracks, subtitles, or additional commentary tracks (Figure v). Alternate cuts could be interleaved to accommodate geographically specific in-scene advertising.

  1. The user requests a specific version of a movie, the language track, subtitles, etc. Then the streaming platform prepares that version for streaming
  2. The service then identifies the type of device the subscriber has – formatting the video and the audio appropriately.
  3. The movie is then transcoded on-the-fly as it is served to them.
  4. Advertising is interleaved at the network or server level as per the service offering
  5. Adaptive bit rate then ensures smooth viewing experience based on the current networking conditions.

With an anticipated explosion of video content over the next decade, this title master would significantly help with the efficiency of content management. All titles would also be preserved in the cloud with enterprise level high availability and redundancy.

Figure v - Title Master, Future of Cloud Delivery

Figure v – Title Master, Future of Cloud Delivery

When content becomes “virtual”, then the line between ownership and licensing is blurred. The owning community just wants the flexibility to access their content anytime or anywhere and on any device. If a new mobile, tablet, or multiscreen device is purchased, then content rights can easily be extended in this family library.

(Library) Breadth

Offering a deep library of titles continues to be a challenge. Breadth of content is not only about having a sizable library; it’s about offering that library on a global audience. Geo-location restrictions limit the ability for subscribers to view content in remote markets. Such restrictions may also apply to the type of device they are using. In broadcast speak a ‘blackout’ screen is displayed when a user is out of the designated geographic region – or they may be served alternate content. In some cases these restrictions make little sense to consumers, but are likely implemented because they are outside of the advertiser’s border. For example, broadcaster’s will blackout their live news to international users. International users could be easily watch the same news broadcast by substituting international advertising – thus extending the broadcaster’s geographic reach. It’s a lingering reminder of the highly localized and segmented television from the past.

Restrictions also apply to OTT services. Video streaming services differentiate their offering through exclusive content. For example Netflix led the industry with their decision to become a content creator in 2011[xii]. They began with the Emmy award winning series House of Cards, recently renewed for a fourth season[xiii]. Now tech giants AOL, Microsoft, and Yahoo are hedging their bets on exclusive content, hoping that subscribers will be swayed towards their service[xiv]. But this further limits the internet consumer’s ability to access a single source in a way that resembles linear television. The entertainment industry has a long journey ahead to mimic the borderless and global nature of the internet.

(Immersive) Quality

As internet speeds increase, users around the globe want higher quality video. YouTube began supporting 720p in November 2008. One year later 1080p was announced[xv] while also switching their content to the more efficient H.264[xvi] codec. Ericsson reports that consumers are willing to pay for extreme quality 4K UHD video. These are early signs that consumers are willing to open their wallets for a more immersive experience beyond high definition.

Figure vi - Services Most Worthwhile Purchasing

Figure vi – Services Most Worthwhile Purchasing. Seven Markets: China, Germany, Spain, Sweden, Taiwan, UK & USA.

 

Demand for higher quality continues with 4K UHD (3840 x 2160 pixels) which will use the HEVC H.265[xvii] codec. Ubiquitous 4K won’t happen until H.265 is implemented in consumer electronics hardware. By the end of the decade subscribers should have the ability to stream 4K video at speeds ranging from 12 Mbps to 20 Mbps.

Price (Sensitivity)

Disc purchases typically cost significantly more that rentals – rental services cost more than subscriptions. Digital consumers have come to realize that ownership of premium content is no longer rational: What is the practical value of owning a movie when it is only watched once or twice in a lifetime? What is the practical value of a song if it’s listened to no more than 50 times in a lifetime? Subscription services target users that are aware of their entertainment’s useful life.

(Fun & Engaging) Experience

As content becomes more competitive on a global scale, entertainment providers need to attract subscribers through an exciting and fun user experience. Content is still king, but the interface where the user interacts is the kingdom. This is the playground where subscribers will stay and play. If the user is having fun, they will stay longer. If they stay longer there is a higher propensity for them to spend more money.

Figure vii - Search & Discovery, A User centric model for recommendation engines

Figure vii – Search & Discovery, A User centric model for recommendation engines

Social engagement is at the center of this playground. It’s where friends post suggestions, rate content, and show viewing statistics. The subscribers buying behavior, as well as their peers, are monitored and correlated so that different content could be suggested. These are titles that are otherwise undiscoverable though traditional means (Figure vii). This is only part of the virtual playground surrounding the world of entertainment. An environment where consumers enjoy themselves – before, during, and after content is consumed.

The value of social media in entertainment should not be underestimated. According to Ooyala, “Personal testimonials are one of the most powerful influences on all types of consumer action… By learning what their trusted friends have enjoyed, and by comparing that to their perception of how much they have in common with the recommender, viewers get a very personalized and motivating impression of what to check out.”[xviii]

It’s not just content that’s important. It’s about a bi-directional dialog and relationship with subscribers. The consumer is no longer an anonymous viewer to entertainment. Instead, the entertainment provider needs to facilitate a personal and engaging dialogue with each and every subscriber. A better understanding of the subscriber’s behavior needs, and buying habits results in better engagement. It’s always more fun going to a playground where people know who you are.

Read Additional Articles in this Series

I. Consumption is Personal

In the days of linear television, broadcasters had a difficult task in understanding their audience. Without a direct broadcasting and feedback mechanism like the Internet, gauging subscriber behavior was slow. Today, online video providers have the ability to conduct a one-to-one conversation with their audience. Viewing habits of consumers will continue to rapidly change in the next ten years. This will require changes in advertising expenditure and tactics.

II. Granularity of Choice

The evolution from traditional TV viewing to online video has been swift. This has significantly disrupted disc sales such as DVD and Blu-Ray, as well as cable and satellite TV subscriptions. With the newfound ability to consume content anytime, anywhere, and on any device, consumers are re-evaluating their spending habits. In this paper we will discuss these changes in buying behavior, and identify the turning point of these changes.

III. Benchmarking the H.265 Video Experience

Transcoding large video libraries is a time consuming and expensive process. Maintaining consistency in video quality helps to ensure that storage costs and bandwidth are used efficiently. It is also important for video administrators to understand the types of devices receiving the video so that subscribers can enjoy an optimal viewing experience. This paper discusses the differences in quality in popular video codecs, including the recently ratified H.265 specification.

IV. Search & Discovery Is a Journey, not a Destination

Television subscribers have come a long way from the days of channel hopping. The arduous days of struggling to find something entertaining to watch are now behind us. As consumers look to the future, the ability to search for related interests and discover new interests is now established as common practice. This paper discusses the challenges that search and discovery engines face in refining their services in order to serve a truly global audience.

V. Multiscreen Solutions for the Digital Generation

Broadcasting, as a whole, is becoming less about big powerful hardware and more about software and services. As these players move to online video services, subscribers will benefit from the breadth of content they will provide to subscribers. As the world’s video content moves online, solution providers will contribute to the success of Internet video deployments. Support for future technologies such as 4K video, advancements in behavioral analytics, and accompanying processing and networking demands will follow. Migration to a multiscreen world requires thought leadership and forward-thinking partnerships to help clients keep pace with the rapid march of technology. This paper explores the challenges that solution providers will face in assisting curators of content to address their subscriber’s needs and changing market demands.

VI. Building a Case for 4K, Ultra High Definition Video

Ultra High Definition technology (UHD), or 4K, is the latest focus in the ecosystem of video consumption. For most consumers this advanced technology is considered out of their reach, if at all necessary. In actual fact, 4K is right around the corner and will be on consumer wish lists by the end of this decade. From movies filmed in 4K, to archive titles scanned in UHD, there is a tremendous library of content waiting to be released. Furthermore, today’s infrastructure is evolving and converging to meet the demands of 4K, including Internet bandwidth speeds, processing power, connectivity standards, and screen resolutions. This paper explores the next generation in video consumption and how 4K will stimulate the entertainment industry.

VII. Are You Ready For Social TV?

Social TV brings viewers to content via effective brand management and social networking. Users recommend content as they consume it, consumers actively follow what others are watching, and trends drive viewers to subject matters of related interests. The integration of Facebook, Twitter, Tumblr and other social networks has become a natural part of program creation and the engagement of the viewing community. Social networks create an environment where broadcasters have unlimited power to work with niche groups without geographic limits. The only limitations are those dictated by content owners and their associated content rights, as well as those entrenched in corporate culture who are preventing broadcasters from evolving into a New Media world.

VIII. Turning Piratez into Consumers

IX. Turning Piratez into Consumers, I

IX. Turning Piratez into Consumers, II

X. Turning Piratez into Consumers, III

XI. Turning Piratez into Consumers, IV

XII. Turning Piratez into Consumers, V

Content Protection is a risk-to-cost balance. At the moment, the cost of piracy is low and the risk is low. There are no silver bullets to solving piracy, but steps can be taken to reduce levels to something more acceptable. It is untrue that everyone who pirates would be unwilling to buy the product legally. It is equally evident that every pirated copy does not represent a lost sale. If the risk is too high and the cost is set correctly, then fewer people will steal content. This paper explores how piracy has evolved over the past decades, and investigates issues surrounding copyright infringement in the entertainment industry.

About the Author

Home - Signature, Gabriel Dusil ('12, shadow, teal)Gabriel Dusil was recently the Chief Marketing & Corporate Strategy Officer at Visual Unity, with a mandate to advance the company’s portfolio into next generation solutions and expand the company’s global presence. Before joining Visual Unity, Gabriel was the VP of Sales & Marketing at Cognitive Security, and Director of Alliances at SecureWorks, responsible for partners in Europe, Middle East, and Africa (EMEA). Previously, Gabriel worked at VeriSign & Motorola in a combination of senior marketing & sales roles. Gabriel obtained a degree in Engineering Physics from McMaster University, in Canada and has advanced knowledge in Online Video Solutions, Cloud Computing, Security as a Service (SaaS), Identity & Access Management (IAM), and Managed Security Services (MSS).

All Rights Reserved

© 2015, All information in this document is the sole ownership of the author. This document and any of its parts should not be copied, stored in the document system or transferred in any way including, but not limited to electronic, mechanical, photographs, or any other record, or otherwise published or provided to the third party without previous express written consent of the author. Certain terms used in this document could be registered trademarks or business trademarks, which are in sole ownership of its owners.

Tags

ACTA, Adobe HDS, Apple HLS, Box Office Mojo, Broadcast, Connected TV, Copyright Infringement, cord cutters, cord nevers, cord shavers, cyber lockers, Digital Video, dusil.com, File Hosting Services, File Sharing, Gabriel Dusil, Global Internet Phenomena Report, IFPI, Informa, Informa Telecoms and Media, International Federation of the Phonographic Industry, Internet Governance, Internet Piracy, Internet Video, Microsoft Smooth Streaming, Multiscreen, Napster, Net Neutrality, New Media, Online Video, OTT, Over the Top Content, OVP, P2P, Peer to Peer, PIPA, piracy, Piratez, PricewaterhouseCoopers, PwC, Sandvine, Skype, Smart TV, SOPA, The Numbers

References

[i] “Side by Side”, Company Films, Directed by Christopher Kenneally, 2012, http://www.imdb.com/title/tt2014338/?ref_=nv_sr_1

[ii] OTT & Multiscreen • Digital Video Series • 8 • Turning Piratez into Consumers, I, by Gabriel Dusil, dusil.com, 25th of October 2013, https://mykoddi.com/dusilcom/2013/10/25/turning-piratez-into-consumers-i/

[iii] OTT & Multiscreen • Digital Video Series • 8 • Turning Piratez into Consumers, II, by Gabriel Dusil, dusil.com, 15th of June 2014, https://mykoddi.com/dusilcom/2014/07/15/turning-piratez-into-consumers-ii/

[iv] OTT & Multiscreen • Digital Video Series • 8 • Turning Piratez into Consumers, III, by Gabriel Dusil, dusil.com, 12th of May 2015, https://mykoddi.com/dusilcom/2015/05/12/ott-multiscreen-digital-video-series-10-turning-piratez-into-consumers-iii/

[v] OTT & Multiscreen • Digital Video Series • 8 • Turning Piratez into Consumers, IV, by Gabriel Dusil, dusil.com, 26th of May 2015, https://mykoddi.com/dusilcom/2015/05/26/ott-multiscreen-digital-video-series-11-turning-piratez-into-consumers-iv/

[vi] UltraViolet DRM, Wikipedia, http://en.wikipedia.org/wiki/UltraViolet_%28system%29

[vii] “Hollywood is still obsessed with breaking the internet”, by Russell Brandom, 15 December 2014, http://www.theverge.com/2014/12/15/7396639/hollywood-is-still-obsessed-with-breaking-the-internet

“MPAA Exec Admits: ‘We’re Not Comfortable With The Internet’”, techdirt.com, 27 January 2012, https://www.techdirt.com/articles/20120127/10005717568/mpaa-exec-admits-were-not-comfortable-with-internet.shtml

[viii] Think globally, act locally, Wikipedia, http://en.wikipedia.org/wiki/Think_globally,_act_locally

[ix] MPAA Foreign Trade Barriers Report, 29th October 2014, http://www.mpaa.org/wp-content/uploads/2014/10/MPAA-Foreign-Trade-Barriers-Report.pdf

[x] Programmatic, Wikipedia, http://en.wikipedia.org/wiki/Programmatic_media

[xi] “TV & Video, Changing the Game”, Ericsson, 2012, http://www.ericsson.com/res/docs/2012/consumerlab/consumerlab-tv-video-changing-the-game.pdf

[xii] “Netflix’s “House of Cards” secrets: The real story behind Kevin Spacey and Frank Underwood’s meteoric ascent”, by Donald Sull & Kathleen M. Eisenhardt, 26 April 2015, http://www.salon.com/2015/04/26/netflixs_house_of_cards_secrets_the_real_story_behind_kevin_spacey_and_frank_underwoods_meteoric_ascent/

[xiii] “‘House of Cards’ Renewed for Season 4 by Netflix”, by Todd Spangler, 2 April 2015, http://variety.com/2015/digital/news/house-of-cards-renewed-for-season-4-by-netflix-1201465561/

[xiv] “The Best Online-Original TV Shows 2015”, by Rebecca Jane Stokes, 11 February 2015, http://www.tomsguide.com/us/best-online-shows,review-2598.html

[xv] YouTube, Wikipedia, https://en.wikipedia.org/wiki/YouTube

[xvi] H.264, Wikipedia, https://en.wikipedia.org/wiki/H.264/MPEG-4_AVC

[xvii] H.265, Wikipedia, https://en.wikipedia.org/wiki/High_Efficiency_Video_Coding

[xviii] “Connecting Consumers with Content”, Ooyala http://go.ooyala.com/rs/OOYALA/images/ooyala-content-discovery-whitepaper.pdf

 

OTT & Multiscreen • Web Seminar • 1-12 • Complete Series

Web Seminar Series - Visual Unity Global (training, #12, Entertainment Streaming, title)

• OTT & Multiscreen • Web Seminar Series ’14 & ’15

• This post links to all presentations from our 2014 & 2015 Web Seminar series. Enjoy!

1 • Setting the Stage for Over the Top Video Services

Portfolio - Visual Unity Global (training, 14.Jun.10, #1, Setting the Stage for Over the Top Video Services)

• This presentation sets the ground work for the terminology surrounding OTT & Multiscreen services, and sets the stage for future presentations that will explore the digital video landscape and corporate portfolio of Visual Unity Global.

2 • Origins of Over the Top Video Services

Portfolio - Visual Unity Global (training, 14.Jun.10, #2, Origins of Over the Top Video Services)

• To better understand where we are going, it helps to know where we came from.  This presentation investigates when OTT video services began to emerge, and the market landscape that made it happen.  We also look at how different regions around the world will be implementing OTT, based on their infrastructure capabilities, and where they reside in the OTT adoption curve.

3 • The Future of Over the Top Video Services

Portfolio - Visual Unity Global (training, 14.Jun.10, #3, Future of Over the Top Video Services)

• This presentation discusses how OTT continues to evolve.  This is presented in the context of how technology and consumer behavior is shaping OTT,  such as content discovery services, and social networking.  We conclude by presenting a vision of where OTT could potentially take digital video, into the future.

4 • Corporate Services Overview
Portfolio - Visual Unity Global (training, 14.Jun.10, #4, Corporate Services Overview)

• In this presentation we provide an overview of Visual Unity Global and our service portfolio. This year our marketing department stepped-up its game yet again, and completely redesigned our corporate presentation for 2014, to better communicate our stellar capabilities of the vuMedia™ platform, and adjacent services.

5-7 • Return On Investment for Video Streaming

Portfolio - Visual Unity Global (training, 14.Jun.10, #5, Return On Investment for Video Streaming)

• ?Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets.  Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

8-12 • Entertainment Streaming

Portfolio - Visual Unity Global (training, 14.Jun.10, #10, Entertainment Streaming)

• Building a new Video Streaming service starts by understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS).

• Tags

2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming